We start with Tier 1 Target Audience Analysis (TAA), a scientifically verified, diagnostic methodology used to identify specific motivations for a given behavior. (e.g. what makes people adopt our product).

A TAA Report contains a set of personas, segmented by behavior, each persona representing a group of one or more people that share the same decision-making pattern (psychographic segmentation).

A TAA report will tell you exactly how you can change the attitudes and behaviors market research uncovers.

Emotional messaging refers to the use of words, images, and stories that evoke the right emotions in customers, creating a connection between the brand (you) and the target audience.

Emotional messages co-created with us will help differentiate your brand, build connections, and influence decision-making.

Research shows over and over again that emotional messages perform at least 2x better than purely rational messages.

Psychographic positioning refers to the process of addressing a specific audience segment by framing messages to their personality traits, rather than just demographics or behaviors.

Psychographic positioning helps communicators create a deeper connection with their target audience, and engage on a much more personal level than ever before.

Veridical Simulations refer to the use of causal models to simulate and predict human behavior, preferences, and decision-making processes, allowing communicators to test and refine their strategies and messages in a virtual environment.

Unlike synthetic personas, our veridical personas have the same personalities, experience the same emotions, and are driven by the same motivators as your intended  audience, therefore eliminating the black box issue and providing explainable results.

Test your assumptions: see up to 6 months in advance how your audience will react to your messages.