Make successful ads* a child’s play

With Freya you can put what’s in the mind of your customers in specific boxes.

Take those boxes and combine them to build persuasive communication assets
such as *ads, cold emails, product trails, onboarding sequences etc.

Or scroll to see in action

Example: Components of a high-converting ad

You want to:

Grab Attention

What makes your audience stop and pay attention?

How to:

Grab Attention

People pay attention to messages mirroring their inner state of displeasure.

Component name: PUSH.MISMATCH

You want to:

Influence Action

What increases their motivation to act?

How to:

Influence Action

People are motivated to act when they are presented with a potential result matching their deep-seated aspirations.

 Component name:
PULL.DESIRABLE_ OUTCOME

Using this approach, our clients achieved between 1.8x to 4.7x lift for each intervention.

Example:
Components of a high-converting ad

You want to:
Grab Attention

What makes your audience stop and pay attention?

How to:
Grab Attention

People pay attention to messages mirroring their inner state of displeasure.

  Component name: PUSH.MISMATCH

You want to:
Influence action

What increases their
motivation to act?

How to:
Influence action

People are motivated to act when they are presented with a potential result matching their deep-seated aspirations.

  Component name:
PULL.DESIRABLE_OUTCOME

Using this approach, our clients achieved between 1.8x to 4.7x lift for each intervention.

Freya makes growth marketing simple

Decode any decision into its cognitive components:

Uncover the subconscious mechanisms of decision:

Create highly persuasive assets by putting together the components:

Because the building blocks reflect what’s in the mind of your audience, you will always say the right thing to the right people.

Freya makes growth marketing simple

Decode any decision into its cognitive components:
Uncover the subconscious mechanisms of decision:

Create highly persuasive assets by putting together the components:

Because the building blocks reflect what’s in the mind of your audience, you will always say the right thing to the right people.

Why us

We’re a team of Cambridge behavioural scientists who figured out a way to classify the conscious and subconscious forces that drive customers’ decisions.

Why this

Our model deconstructs every decision into specific components – just like building blocks – that anyone can use to build highly effective communication assets.

Why now

Marketing success is determined by how well you understand what your audience is thinking.

Therefore, all communication efforts should be tailored to the minds of your audience.

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