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Tudor Birlea
Personas
June 13, 2024
4 min read

Marketspace Mayhem: Amazon Prime vs. Emag Genius

Welcome to the ultimate battle for brand supremacy! In this outrageous parody series, the world's most iconic brands face off in a no-holds-barred fight for customer loyalty. From social media showdowns to advertising ambushes, these corporate giants will stop at nothing to come out on top.

Disclaimer: This show is a work of fiction, which means we're not actually trying to start a real-life brand war (although, let's be real, it would be kinda awesome). So, sit back, relax, and enjoy the ad-surdity(sic)!

However, the analysis is real and based on both brand’s most satisfied customers. We analyzed each brand’s reviews for the particular product and generated a representative Persona for the most satisfied segment.

Let’s start the match

Presentations:

In this corner, we have Amazon Prime, the heavyweight champion of online shopping!

In the other corner, we have eMAG Genius, the rising star from Central and Eastern Europe.

The fight will be tight as both brands target the same psychographics. Who will come out on top in this battle for customer satisfaction?

Round 1: Emotional Response

Amazon Prime and Emag Genius face off in the arena.

Amazon Prime: "I spark excitement with my vast selection and fast delivery!"

Emag Genius: "I bring relief with convenience and time-saving features!"

The bell rings, and the fight begins. Amazon Prime unleashes a product barrage, but Emag Genius dodges and lands a quick jab.

Round 2: Delivery Differentiators

Amazon Prime lands a surprise attack.

Amazon Prime: "Prime Video, Prime Music, and more - bundled with membership!"

Emag Genius stumbles back, then counterattacks.

Emag Genius: "Introducing EasyBox - convenient, self-service delivery!"

Amazon Prime: "EasyBox can't compete with Prime's entertainment value!"

Emag Genius: "EasyBox puts customers in control - reliability and efficiency win!"

The round ends, with both fighters still standing.

Final Round: The Audience Always Wins

The bell rings, and the final round begins. Amazon Prime and Emag Genius face off

Amazon Prime: "I've shown you my vast selection, fast delivery, and entertainment value. I'm the ultimate champion of customer satisfaction!"

Emag Genius: "I've shown you my convenience, time-saving features, and reliable delivery. I'm the hero of hassle-free shopping!"

The crowd erupts in cheers, as the two fighters stand tall, waiting for the verdict.

The Verdict:

Announcer: "And now, it's up to you, the audience! Who do you think has won this epic battle of the brands? Cast your vote now and decide the ultimate champion!"

The camera cuts to a shot of the audience. The crowd is on the edge of their seats, eagerly awaiting the results.

Announcer: "Voting is open now! Head to our LinkedIn page to cast your vote. Who will be crowned the champion of customer satisfaction? The decision is yours!"

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