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Tudor Birlea
Personas
June 20, 2024
4 min read

Marketspace Mayhem: Dedeman vs. Leroy Merlin

Welcome to the ultimate battle for brand supremacy! In this outrageous parody series, the world's most iconic brands face off in a no-holds-barred fight for customer loyalty. From social media showdowns to advertising ambushes, these corporate giants will stop at nothing to come out on top.

Disclaimer: This show is a work of fiction, which means we're not actually trying to start a real-life brand war (although, let's be real, it would be kinda awesome). So, sit back, relax, and enjoy the ad-surdity!

However, the analysis is real and based on both brand’s most satisfied customers. We analyzed each brand’s reviews for the particular product and generated a representative Persona for the most satisfied segment.

Let’s start the match

Dedeman and Leroy Merlin face off in the arena, ready to battle. But just as the bell rings, they suddenly stop and look at each other.

Dedeman: "Wait, why are we fighting? We're targeting different types of projects and psychographics."

Leroy Merlin: "Exactly! I cater to consumers who want a personalized experience, while you serve prosumers who value expertise and efficiency."

Dedeman: "That's right. My assistants are like concierges, providing personalized support to professionals. Yours are like specialized consultants, filling in knowledge gaps for consumers."

Leroy Merlin: "And our stores reflect that. Mine is well-lit and retail-like, making consumers feel comfortable. Yours is more like a depot, perfect for professionals who value efficiency."

Dedeman: "So, we're not really competing. We can both win in our respective marketspaces."

Leroy Merlin: "Agreed. Let's focus on delivering exceptional experiences to our unique audiences."

The bell rings again, and the two brands shake hands, ending the battle before it even begins.

Winner

Both Dedeman and Leroy Merlin, for recognizing their differences and choosing to coexist and thrive in their respective marketspaces!

Now it's your turn: what brands do you want to see next in Marketspace Mayhem?

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